FASHION WEEK: WHEN FASHION EMBRACES MADNESS

New York, London, Milan, Paris. Around the world in 80 days, actually – since we are talking about fashion week – in 80 pairs of shoes. Not enough! Kilometers of runways that would be the envy of the best Himalayan Sherpas, many dresses, looks, trends and mainly curious characters.

Every year fashion world has lots of surprise in store for us: old trends become fashionable again, designers propose new fabrics and innovative items. But the parterre of ‘satellites’ that revolve around the fashion week never changes. Yes, because in addition to glossy models and celebrities, there’s a human underworld that face the fashion week with the same intensity of a crusade.

Take a look around and have fun! Crazed men and women crowd into the streets, events and fashion shows: fashion is a religion. Maybe. Sometimes it’s no more than the will to be there. So, here an overview about the characters you’ll meet during fashion week…what’s your category?

 

FASHION SHOW FEVER

Fashion week calendar, obsession with shows and sadness because they can’t be everywhere at once. No catwalk escapes from the fashion show’s maniacs! Often, they stand in the last rows but are happy to have got an invitation. They document every moment through social networks posting videos, photos and selfies like there’s no tomorrow. Each post is followed by the hashtag #MFW, ça va sans dire. They just need the opportunity to list the endless series of fashion shows in which they took part, it’s like a stickers’ collection: I got it, I got it, I miss it. Serial.

AN EVENT, A DRESS CODE

If you think that during the fashion week it’s possible to model only on the catwalk, you’re getting wrong. For all party addicts the real show is at the events. Their interest in fashion as art, creativity and more doesn’t exist, fashion is only appearance. So, each (exclusive and not!) party is an excuse to show off every night a different dress code. A drink, a bunch of smiles and the unavoidable Instagram stories work as an antidepressant too. The objective of people who belong to this category is just one: the camera! Their impossible dream is being in the shot of a paparazzo, even when they (unconsciously!) are the insignificant background of a more shining star. Meteors.

LOOKING FOR VIP

If on one hand there’s who would sale even the dignity to get an invitation for a fashion show (and I guarantee that they do it!), on the other hand there’s who, during the fashion week, has one aim in life: take a selfie with VIPs. Do you have in mind those people that smile and hug any celebrity just to post the pic on social networks with the tagline And then, I met Gigi Hadid in Monte Napoleone? Well, I’m talking about them. They are not interested in fashion and will never get an invitation for a party. They have the mind of a stalker (and probably got even a restraining order), map the hotel where the stars stay, lurk in the crowd, are ready to wait for many hours to achieve their trophy. Ladies and gentlemen, hunting season begins. Losers.