BLOG: WHAT HAPPENS?

Blog, a word that is well-known and discriminated at the same time

Are you a journalist? Do you write for a newspaper or a magazine? Ok. But what happens if you are a journalist and write for a blog? Everything changes, or to be precise, your professionalism changes. That’s what I feel every day when I attend a press day, an event or a press conference.

When I founded my blog in 2012, I didn’t have a clear idea or a general vision. In that period of my life I was getting closer to writing and to the multimedia world that web proposes. Some specific mechanisms, like SEO and website positioning strategy, were completely unknown for me. I didn’t “see” them, I wasn’t aware of their existence and ignored there are appropriate professional studies. Blissful ignorance? I don’t know…

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ADPOCALYPSE …NOW: FAMOUS BUT POOR. HOW WILL YOUTUBE CHANGE?

Wannabe YouTubers? If you think that it’s time to count on your creativity and your supposed videomaking skills, unfortunately you are running out of time. To make money with YouTube is a good idea like to bet on the victory of the Italian team at the 2018 FIFA World Cup. Have you ever heard about AdPocalypse?

«Have you ever considered any real freedoms? Freedoms from the opinion of others… even the opinions of yourself».

I decided to start the article with a quote from “Apocalypse Now” about freedom. Today I want to clarify what AdPocalypse is since, probably it is destined to revolutionize YouTube.

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INSTAGRAMMERS: CREDIBILITY OR RIDICULOUS NARCISSISM?

Social, web, marketing and digital world continuously evolve and never stop. New professions inevitably arise, they’re those jobs that until a few years ago were non-existent and maybe even unimaginable. 2017 sanctioned the boom of the so-called instagrammers. Who are they?

I’ve seen things you people wouldn’t believe… I didn’t find any better way than the most famous quote from Blade Runner to begin this article. Because it’s true, around on social networks, actually, I’ve seen things that you wouldn’t believe. Instagrammers ’ creativity has no limits. They’re children of Instagram, in other words they are those influencers whose job consists of posting their more or less spontaneous photos taken for various brands and companies.

Up to this point everything sounds normal, in the end nobody has ever stood on ceremony while watching commercial supported by celeb testimonials, even when they were almost improbable. But if I can tolerate George Clooney that gives up his shoes in change of a cup of Nespresso, it’s difficult to accept general instagrammers that claim to look natural using a shampoo on a tropical beach with an orgasmic expression.

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GIFTS TO THE INFLUENCERS: WHEN UNWRAPPING BECOMES SOCIAL

Packages, packets…even if Christmas is still far! But it seems that it is already time to open presents, at least for a few people. Gifts to the influencers from those press offices that represent various brands are uncountable, and the instagrammers don’t waste time in posting the decisive moment of the unwrapping on their IG Stories.

In the past it was an open secret: a taboo that everybody knew. We are talking about gifts to the influencers, those cadeaux that companies decide to give them to promote their products. Nobody has ever had any doubt about the origin of these little presents (the press offices of course!), but when the truth is unveiled, everyone feels like when they find out that Santa Claus doesn’t exist, and since we are talking about gifts, it’s the perfect example.

Since the creation of the internet (or at least since they have existed) the role of the bloggers or the serial posters has been to spontaneously and naturally promote those products that in theory they chose without any external conditioning. It’s the old “I strongly suggest you…” said by a friend, but with a higher number of users, beyond your own living room.

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FASHION WEEK: WHEN FASHION EMBRACES MADNESS

New York, London, Milan, Paris. Around the world in 80 days, actually – since we are talking about fashion week – in 80 pairs of shoes. Not enough! Kilometers of runways that would be the envy of the best Himalayan Sherpas, many dresses, looks, trends and mainly curious characters.

Every year fashion world has lots of surprise in store for us: old trends become fashionable again, designers propose new fabrics and innovative items. But the parterre of ‘satellites’ that revolve around the fashion week never changes. Yes, because in addition to glossy models and celebrities, there’s a human underworld that face the fashion week with the same intensity of a crusade.

Take a look around and have fun! Crazed men and women crowd into the streets, events and fashion shows: fashion is a religion. Maybe. Sometimes it’s no more than the will to be there. So, here an overview about the characters you’ll meet during fashion week…what’s your category?

 

FASHION SHOW FEVER

Fashion week calendar, obsession with shows and sadness because they can’t be everywhere at once. No catwalk escapes from the fashion show’s maniacs! Often, they stand in the last rows but are happy to have got an invitation. They document every moment through social networks posting videos, photos and selfies like there’s no tomorrow. Each post is followed by the hashtag #MFW, ça va sans dire. They just need the opportunity to list the endless series of fashion shows in which they took part, it’s like a stickers’ collection: I got it, I got it, I miss it. Serial.

AN EVENT, A DRESS CODE

If you think that during the fashion week it’s possible to model only on the catwalk, you’re getting wrong. For all party addicts the real show is at the events. Their interest in fashion as art, creativity and more doesn’t exist, fashion is only appearance. So, each (exclusive and not!) party is an excuse to show off every night a different dress code. A drink, a bunch of smiles and the unavoidable Instagram stories work as an antidepressant too. The objective of people who belong to this category is just one: the camera! Their impossible dream is being in the shot of a paparazzo, even when they (unconsciously!) are the insignificant background of a more shining star. Meteors.

LOOKING FOR VIP

If on one hand there’s who would sale even the dignity to get an invitation for a fashion show (and I guarantee that they do it!), on the other hand there’s who, during the fashion week, has one aim in life: take a selfie with VIPs. Do you have in mind those people that smile and hug any celebrity just to post the pic on social networks with the tagline And then, I met Gigi Hadid in Monte Napoleone? Well, I’m talking about them. They are not interested in fashion and will never get an invitation for a party. They have the mind of a stalker (and probably got even a restraining order), map the hotel where the stars stay, lurk in the crowd, are ready to wait for many hours to achieve their trophy. Ladies and gentlemen, hunting season begins. Losers.

BIOLINE JATÒ: WHEN BEAUTY MEETS WELLNESS

What happens if you put together an autumn morning in Trento with the chilly mountain air, a good lunch just in front the cathedral and wellness? That’s the day with Bioline JaTò!

Who said that beauty is pure vanity essence? It’s an oversimplification to consider just the hedonistic side because the real soul of beauty is strictly related to body care. We could define it a travel towards wellness and that’s the main concept of Bioline JaTò philosophy.

As Mrs. Clara Macchiella Corradini – the owner of the brand that nicely greeted us – told us, the company was born almost 40 years ago. It’s was pretty casual. Bioline JaTò arouse from the failure of a project related to the creation of a product line for Comano thermal baths, in Trentino. Why to set everything aside? So, they decided to develop a pure line with natural extracts for beauty centers.

And that’s in this way that the story of Bioline JaTò begins, a family business strongly characterized by the personality of the people who run it. A mix of traditions and values that nowadays are internationally recognized.

 

Variation & Diversification

Two key-words that Bioline JaTò used to build its world. Everyone is different, each body is different too. Seasons change, and so even biorhythms and needs. To offer a standard treatment would be a mistake. For this reason, the company counts on the education of the beauticians, the talent of a professional is in her skills and in the ability to propose different products according the needs of the client, the period, etc. Her job is to lead towards a path that allows to consider the body not only a physical dimension but a mix of emotions and sensations. Who goes to the beauty center, doesn’t look exclusively for a solution to beauty problems, on the contrary she wants to enjoy a wellness experience that satisfies her senses.

Physical and emotional spheres are interconnected and well-balanced but sometimes, to deal with our body could be complicated. So, it’s fundamental that the beautician can understand what the final client asks for: not only a treatment but the will to feel good.

Bioline JaTò constantly pays attention to the skills of professionals that use its lines and opened a school to teach massage techniques, product management, beauty event organization and managerial hints.

 

Feel Good. Look Good.

It’s the mantra of the company and represents even the fundamentals of an innovative method based on VERSATILITY (final clients can be both men and women), PERSONALIZATION (specific treatments), SIMPLICITY (easy product classification), NEW COMPOSITIONS (cosmetology evolution, advanced technologies and more efficacy).

Bioline JaTò works in a dynamic industry that thanks to the research continuously reinvents itself and looks for new goals. More modern functional formulas are developed: they’re purer, essential and concentrated to guarantee higher performances and improve the sensorial side that, of course, makes the product more appealing for the consumer.

Relax

During our day with Bioline, we had the opportunity to try one of the professional treatments. A relaxing moment to totally regenerate our legs. The first product the beautician applied was a scrub (exfo marine) with salt crystals. After dead cells have been removed, drn cell oil was applied to make the skin more elastic and soft. The last product was a body lotion able to immediately soothe the epidermis.

If you want to know more, I suggest you visit Bioline JaTò website and follow the company on social networks with the hashtags #ungiornoconbioline, #bioline, #biolinejato and #blubeauty.

FASHION: GLOSSY LEXICON TALKS ABOUT THE CATWALK

Dear fashion, “Speak simply”! Not so much food, not so much words. This one should be the rule of fashion system. But the glamorous universe made of glossy magazines and sparkling alphabets is always ready to create neologisms with an international touch.

If we should list every single entry of fashion dictionary, the list could be endless. Not only words universally recognized but even many other ones created to define a new trend or to make appealing something that wasn’t so. The power of fashion lexicon is the ability to give light and voice to something dull. It’s a spotlight that decides who and what to make protagonist.

Is it enough to call something fashion to make it really cool? Probably not, but for many ninnies obsessed by the sexy charm of the label, words are enough to characterize an item or a lifestyle.

Fashion dictionary victims? Often. Every year designers and experts coin words to define the news from the catwalks or to make politically correct and socially acceptable some standards of beauty that are generally relegated out of the shining kingdom of haute couture.

Let’s think for example about the word curvy and the well-built models, let’s think about the marketing and how it approached to this new aesthetic mood. Only few years ago, these girls were called just fatso. Fashion, thanks to its verbal range, gave them liberation.

Moreover, there are also interesting lexical fusions as jeggings and jorts. The first ones are denim leggings shaped as jeans, the second one are short pants…very short and completely homemade.

You know, fashion can give also immortality. Everybody dreams the Kelly, the most famous bag by Hermès dedicated to the legendary Grace Kelly.

Made in fashion, it matters! Linguists are absorbed in studying the meaning and the mediatic impact of these words, even if the enthusiasm is not comparable to the one of crazy women at Zara at the beginning of summer sales. Could we call it technical language? Yes, at least in part. In other cases, it is only very posh and exclusive but can generate long chats about nothing. If in front of a pair of flatform that your friends have seen on Vogue worn by Cara, you feel like a Martian, don’t lose heart. Remember that fashion legitimizes, therefore if you decide to go around wearing pajamas and a coat-gown, nobody will call you shabby but shabby chic.

AIR TRAVEL: 5 TYPES OF PEOPLE IN SEARCH OF A FLIGHT

Volare oh-oh! Air travel, how nice is to travel the globe by plane. Yes, because when you go beyond the clouds, limits don’t exist. No sea or mountain that can stop you. You arrive at the airport, check in, pass through security control before boarding and finally reach your seat in the aircraft. But during the journey to your dream destination you could meet – almost inevitably! – at least one of the typical people in search of a flight.

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Gym and Fitness: 5 kinds of people you will inevitably meet

The gym is the place for bringing up great expectations, good intentions and unkept promises.

Be honest, it’s easy to take out a membership! Some people buy expensive yearly subscriptions to force themselves to go there regularly. Unfortunately, many times the aim is losing weight but in the end only the wallet looks slimmer. In the meantime, there are also people who live at the gym, you meet them from Monday to Sunday and, who knows, maybe they sleep between the bike and the treadmill.

The fauna at the gym is varied, but if we want to be scientific and dare to do a classification, it is possible to identify 5 categories:

The dreamers:

The dreamers are those ones that are used to call workout activities as bench fit, aqua gym and stretching. So, I think that is fair to add to Olympic sports also fork lifting, vaulting on the bed and sloth on the couch.

The gossipers:

The gossipers go to the gym to train just a muscle: the tongue. They don’t sweat, spend time chatting and badmouthing. They know everything about all members of the club and inexplicably are always close to you. Don’t care about their questions, you risk to be…on the front page!

The seducers:

The seducers are always around the sexiest trainers. They generally attend zumba or pilates class and wear slinky leggings that draw attention to the unavoidable G-string. Of course, it peeps out at each squat. Crazed.

The know-it-all:

Also if you don’t know him, are lost in your thoughts and don’t care about the rest of the world, the know-it-all comes close to you and lists all the mistakes you are doing during the training. His ego is limitless, and so he seizes the opportunity to show off his culture about gym and workout. Try to play dead, it’s the only way to make him silent.

The lady-killer:

He considers himself the playboy of the gym and wearing a snug vest is sure to look as a Greek God. The lady-killer is very muscular, forever bronzed and foul-smelling because of a mix of perfume and sweat. According to him, the gym is a marriage agency. Between a deltoid and a pectoral tries to talk endlessly to you and, using the excuse to teach you how to do an exercise, puts his hand on your butt. There’s only one repellent: the Zumba class.

LINKEDIN: ONCE UPON A TIME THERE WAS A PROFESSIONAL SOCIAL NETWORK

Once upon a time there was a social network created to help people in building a professional network.

Imagine a big hall where tons of people introduce themselves and exchange business cards. A place where everybody have the opportunity to create synergies talking about their skills, education and job experiences. This web service was called LinkedIn.

Let it be clear that this far far away kingdom still exists, but as in each fable, it is threatened by something (or someone) and waits for a brave knight that can make it great again. Maybe the LinkedIn’s mission is not so easy! In fact, during the years, a social network mainly dedicated to the job market took a turn for the worst and became a hybrid platform that many people consider like Facebook or, even worse, like an online dating website.

It’s embarrassing, come on. Before the problem was being harassed at work by the boss or colleagues, now it seems completely legitimized in a sort of 2.0 edition.

Therefore, if in the past the advances arose only from known people, thanks to LinkedIn it’s possible to get unpleasant attentions also from random people ready to contact you without any professional aim. You can recognize them: they don’t do any job barely related to your profession, their profile is half-done and they generally start the conversation saying “Where r u from?”. No comment about the battered orthography and grammar. The rule number 1 is to not accept this kind of requests. Unless you are investor in Meetic, the online approaching is a skill that you don’t need on your CV!

LinkedIn goes beyond, also the escorts use it. Silence. Confusion. Perplexity. Someone could say that in the end also the escorts are professionals. Depression. Some of them write to be “models”. Unfortunately the services offered are not only photographic!

This digital jungle reflects the mentality of our times. I go around, meet people and who knows, perhaps I’m gonna find a girl who will put out. I won’t go in depth using Latin quotes about the decadence of manners as “O tempora, o mores” or about the shaky ethics that every day comes from the indiscriminate use of internet. I will regret no more than the era in which the resume was used to appear convincing in front of a potential employer. When it wasn’t used to approach a girl but in the worst case was a shield against little lies as the famous fluent English.

Probably any fearless knight will save the kingdom of LinkedIn but each of us could do something to make it a better place. Three little rules prêt-à-porter:

  1. Choose a serious picture. It doesn’t mean a passport photo or a sad one. A nice smile is always the best presentation. Avoid pics taken on the beach, duck face selfies and happy after party shots.
  2. Don’t lie. If it is not true that you speak Chinese and that you have been a volunteer in India, don’t put it on your CV. It’s better to talk about your internship in which you developed a great ability in doing photocopies than boast about your experiences.
  3. Don’t share personal contents. Shots taken on holiday, pics of your cat or good morning greetings can be posted on Facebook or Instagram. Thanks!