What happens if you put together an autumn morning in Trento with the chilly mountain air, a good lunch just in front the cathedral and wellness? That’s the day with Bioline JaTò!
Who said that beauty is pure vanity essence? It’s an oversimplification to consider just the hedonistic side because the real soul of beauty is strictly related to body care. We could define it a travel towards wellness and that’s the main concept of Bioline JaTò philosophy.
As Mrs. Clara Macchiella Corradini – the owner of the brand that nicely greeted us – told us, the company was born almost 40 years ago. It’s was pretty casual. Bioline JaTò arouse from the failure of a project related to the creation of a product line for Comano thermal baths, in Trentino. Why to set everything aside? So, they decided to develop a pure line with natural extracts for beauty centers.
And that’s in this way that the story of Bioline JaTò begins, a family business strongly characterized by the personality of the people who run it. A mix of traditions and values that nowadays are internationally recognized.
Variation & Diversification
Two key-words that Bioline JaTò used to build its world. Everyone is different, each body is different too. Seasons change, and so even biorhythms and needs. To offer a standard treatment would be a mistake. For this reason, the company counts on the education of the beauticians, the talent of a professional is in her skills and in the ability to propose different products according the needs of the client, the period, etc. Her job is to lead towards a path that allows to consider the body not only a physical dimension but a mix of emotions and sensations. Who goes to the beauty center, doesn’t look exclusively for a solution to beauty problems, on the contrary she wants to enjoy a wellness experience that satisfies her senses.
Physical and emotional spheres are interconnected and well-balanced but sometimes, to deal with our body could be complicated. So, it’s fundamental that the beautician can understand what the final client asks for: not only a treatment but the will to feel good.
Bioline JaTò constantly pays attention to the skills of professionals that use its lines and opened a school to teach massage techniques, product management, beauty event organization and managerial hints.
Feel Good. Look Good.
It’s the mantra of the company and represents even the fundamentals of an innovative method based on VERSATILITY (final clients can be both men and women), PERSONALIZATION (specific treatments), SIMPLICITY (easy product classification), NEW COMPOSITIONS (cosmetology evolution, advanced technologies and more efficacy).
Bioline JaTò works in a dynamic industry that thanks to the research continuously reinvents itself and looks for new goals. More modern functional formulas are developed: they’re purer, essential and concentrated to guarantee higher performances and improve the sensorial side that, of course, makes the product more appealing for the consumer.
During our day with Bioline, we had the opportunity to try one of the professional treatments. A relaxing moment to totally regenerate our legs. The first product the beautician applied was a scrub (exfo marine) with salt crystals. After dead cells have been removed, drn cell oil was applied to make the skin more elastic and soft. The last product was a body lotion able to immediately soothe the epidermis.
If you want to know more, I suggest you visit Bioline JaTò website and follow the company on social networks with the hashtags #ungiornoconbioline, #bioline, #biolinejato and #blubeauty.