Fabri Fibra and Thegiornalisti sing “Adults that take selfies are upset, they don’t find the words even for the hashtags ”, and I want to say, FORTUNATELY. Because every day we see too many hash marks that are improperly used.
Who said that beauty is pure vanity essence? It’s an oversimplification to consider just the hedonistic side because the real soul of beauty is strictly related to body care. We could define it a travel towards wellness and that’s the main concept of Bioline JaTò philosophy.
As Mrs. Clara Macchiella Corradini – the owner of the brand that nicely greeted us – told us, the company was born almost 40 years ago. It’s was pretty casual. Bioline JaTò arouse from the failure of a project related to the creation of a product line for Comano thermal baths, in Trentino. Why to set everything aside? So, they decided to develop a pure line with natural extracts for beauty centers.
And that’s in this way that the story of Bioline JaTò begins, a family business strongly characterized by the personality of the people who run it. A mix of traditions and values that nowadays are internationally recognized.
Two key-words that Bioline JaTò used to build its world. Everyone is different, each body is different too. Seasons change, and so even biorhythms and needs. To offer a standard treatment would be a mistake. For this reason, the company counts on the education of the beauticians, the talent of a professional is in her skills and in the ability to propose different products according the needs of the client, the period, etc. Her job is to lead towards a path that allows to consider the body not only a physical dimension but a mix of emotions and sensations. Who goes to the beauty center, doesn’t look exclusively for a solution to beauty problems, on the contrary she wants to enjoy a wellness experience that satisfies her senses.
Physical and emotional spheres are interconnected and well-balanced but sometimes, to deal with our body could be complicated. So, it’s fundamental that the beautician can understand what the final client asks for: not only a treatment but the will to feel good.
Bioline JaTò constantly pays attention to the skills of professionals that use its lines and opened a school to teach massage techniques, product management, beauty event organization and managerial hints.
It’s the mantra of the company and represents even the fundamentals of an innovative method based on VERSATILITY (final clients can be both men and women), PERSONALIZATION (specific treatments), SIMPLICITY (easy product classification), NEW COMPOSITIONS (cosmetology evolution, advanced technologies and more efficacy).
Bioline JaTò works in a dynamic industry that thanks to the research continuously reinvents itself and looks for new goals. More modern functional formulas are developed: they’re purer, essential and concentrated to guarantee higher performances and improve the sensorial side that, of course, makes the product more appealing for the consumer.
During our day with Bioline, we had the opportunity to try one of the professional treatments. A relaxing moment to totally regenerate our legs. The first product the beautician applied was a scrub (exfo marine) with salt crystals. After dead cells have been removed, drn cell oil was applied to make the skin more elastic and soft. The last product was a body lotion able to immediately soothe the epidermis.
If you want to know more, I suggest you visit Bioline JaTò website and follow the company on social networks with the hashtags #ungiornoconbioline, #bioline, #biolinejato and #blubeauty.
Sea, beach, travels, summer loves, sunsets with friends…everything seems to be faraway and to come back to ordinary life appears difficult, almost impossible. Depression? Technically speaking it’s called Holiday Blues. And even if in autumn this pathology generally arises in a light and temporary way, sometimes it can degenerate.
Long-lasting holiday? To put bikini and sandals away could make you cry! You collected expectations, desires, need to relax and now you have no more than dissatisfaction and delusion.
Leaves turn yellow and your hormones go crazy: almost one week in which the autumn reveals itself in the form of loss of concentration, anxiety, sleepiness and nervousness. So, it’s the #NeverAjoy Fall/Winter Edition. Can we avoid this blue syndrome? Almost everybody is affected when it’s time to start again the routine and the stress of daily life arises.
And what happens when it gets dark early in the afternoon? The situation is about to deteriorate! In fact, it has been scientifically proved that lack of solar light negatively influences the mood. It’s enough to look at you to read a clear message in your eyes: Keep away from me, today – and maybe even tomorrow! – I could kill you. Or probably I’m gonna cry!
What’s the secret of happiness? Any magic formula, it’s enough to stay focused on positive thoughts and follow your own aims. In the end, if we were always on holiday, we wouldn’t really appreciate it.
So, when during the autumn we’ll look at the pics taken in the previous months, we probably will be nostalgic but at the same time will feel the need to leave again, to think about a new trip. Summer is inside us. Summer is a state of mind.
Open your closet and count how many t-shirts are there. At least twenty, some of them are in the bottom drawer and belongs to the past. Do you remember when you were used to pile up the tees with the name of the cities you visited? I have at least five t-shirts from Paris.
Garments for the gym, to stay at home, basic, with colored patterns, with famous characters from cartoons, large or fitted. A very long list that can tell who we are. Except the easy wear items we bought just because they’re practical, the ones we carefully choose can deliver a specific message.
A t-shirt with Snow White means a back to the childhood, if you put on a tee that says I’m friendly, I can’t be also slim it’s a way to be ironic about your body. And when you go to the Hard Rock Café and buy another tee for your collection, it’s a way to keep with you a memory.
T-shirts speak, there’s no much to say about it. They tell a story. Also the most eccentric ones, the tees from the ‘90s that your mother has partially turned into dust cloth. Yes, also those ones have a past. I scrupulously keep them in my closet. Even the t-shirts I wore when I was a child, the first ones by Disney that someone distractedly ruined ironing.
Nowadays, vintage is fashionable again and in the stores it isn’t difficult to find t-shirts with names and logos belonging to celebrity bands like Iron Maiden and Metallica. The funniest side is that you see them in the hands (and then also dressed!) of callow guys that maybe are used to listen to One Direction. But in the end, this is a way to express themselves. Aspirational maybe.
One tee, one story. For this reason, I can’t throw them away. Today I have been in a department store and a nice lady asked me to translate the statement printed on a t-shirt «I mean, it’s a present and I don’t know if these ones are bad words…». It was in English of course. Live now. Good choice!
