Blog, a word that is well-known and discriminated at the same time

Are you a journalist? Do you write for a newspaper or a magazine? Ok. But what happens if you are a journalist and write for a blog? Everything changes, or to be precise, your professionalism changes. That’s what I feel every day when I attend a press day, an event or a press conference.

When I founded my blog in 2012, I didn’t have a clear idea or a general vision. In that period of my life I was getting closer to writing and to the multimedia world that web proposes. Some specific mechanisms, like SEO and website positioning strategy, were completely unknown for me. I didn’t “see” them, I wasn’t aware of their existence and ignored there are appropriate professional studies. Blissful ignorance? I don’t know…

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Wannabe YouTubers? If you think that it’s time to count on your creativity and your supposed videomaking skills, unfortunately you are running out of time. To make money with YouTube is a good idea like to bet on the victory of the Italian team at the 2018 FIFA World Cup. Have you ever heard about AdPocalypse?

«Have you ever considered any real freedoms? Freedoms from the opinion of others… even the opinions of yourself».

I decided to start the article with a quote from “Apocalypse Now” about freedom. Today I want to clarify what AdPocalypse is since, probably it is destined to revolutionize YouTube.

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Social, web, marketing and digital world continuously evolve and never stop. New professions inevitably arise, they’re those jobs that until a few years ago were non-existent and maybe even unimaginable. 2017 sanctioned the boom of the so-called instagrammers. Who are they?

I’ve seen things you people wouldn’t believe… I didn’t find any better way than the most famous quote from Blade Runner to begin this article. Because it’s true, around on social networks, actually, I’ve seen things that you wouldn’t believe. Instagrammers ’ creativity has no limits. They’re children of Instagram, in other words they are those influencers whose job consists of posting their more or less spontaneous photos taken for various brands and companies.

Up to this point everything sounds normal, in the end nobody has ever stood on ceremony while watching commercial supported by celeb testimonials, even when they were almost improbable. But if I can tolerate George Clooney that gives up his shoes in change of a cup of Nespresso, it’s difficult to accept general instagrammers that claim to look natural using a shampoo on a tropical beach with an orgasmic expression.

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Packages, packets…even if Christmas is still far! But it seems that it is already time to open presents, at least for a few people. Gifts to the influencers from those press offices that represent various brands are uncountable, and the instagrammers don’t waste time in posting the decisive moment of the unwrapping on their IG Stories.

In the past it was an open secret: a taboo that everybody knew. We are talking about gifts to the influencers, those cadeaux that companies decide to give them to promote their products. Nobody has ever had any doubt about the origin of these little presents (the press offices of course!), but when the truth is unveiled, everyone feels like when they find out that Santa Claus doesn’t exist, and since we are talking about gifts, it’s the perfect example.

Since the creation of the internet (or at least since they have existed) the role of the bloggers or the serial posters has been to spontaneously and naturally promote those products that in theory they chose without any external conditioning. It’s the old “I strongly suggest you…” said by a friend, but with a higher number of users, beyond your own living room.

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Pajamas and nightgown: 3 situations for (proudly) showing them off

I was six or maybe seven years old and once I decided to go to school wearing my pajamas. My mother and her rampant rationality stopped my creativity and so the career as a trendsetter was drastically nipped in the bud.

But, also if time passed, something changed. Before, going around in pajamas was considered completely insane, now it’s the same but it’s a madness validated by fashion rules. Since the autumn, international celebrities are showing off some outfits composed by nightgowns and sophisticated sleepwears matched with stylish high-heeled shoes. As always, there’s who can and who cannot. Probably, if I were dressed with my oversize t-shirt with Hello Kitty and polka-dot trousers around the city, I would be charged with insulting a good dress sense but if you are an influencer who wears a very expensive PJs and has tons of followers on Instagram, in that case everything is allowed. Although fashion system totally legitimized the daily role of pyjamas, according to me there are only three reasons to put it on to not stay at home:


It’s night, you hear the fire alarm and, as you learnt, just take away the essential and look for an exit. Don’t care if you are in Helsinki, it’s snowy and you wear multicolor pajamas and a pair thongs. Yes, it really happened and I called it survival instinct. In this case, putting on a nightgown is absolutely permissible.


It is the most important day in your professional life and everybody at the office are waiting for your speech in front of the super boss. But that morning your alarm decides to stab you in the back in a perfect Julius Cesar style and therefore you remain in the bed completely asleep. When finally you open your eyes, you realize that it’s late, it’s terribly late. You look at yourself in the mirror and even though compared to you a Tibetan macaque looks better, you put into practice the only idea you had to save the situation: you simply wear a coat and go out in pyjamas. Dialectic will be your strength and in case of thorny questions you could be proud to have copied the ultimate look by Chiara Ferragni.


He decided to break up, the horoscope forecasted a year that increases your desire to live in a retreat and your best friend is Nutella. The romantic setback strictly connected you and your PJs that in the meanwhile became your partner in crime. Putting on something nice and going out with your friends is not in your plans, but you should take into consideration the opportunity to buy at least the bread and avoid to eat the one you have at home, it’s hard like a stone! Only for the first three days in which you are in a metaphoric mourning, you are allowed to be in touch with the rest of the world showing off a nightgown. If you can convince other people to be trendy, you can convince yourself that actually your ex-boyfriend wasn’t nothing special!