XMAS JUMPER? LET’S WEAR THE MAGIC

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December 25th: lights, Xmas trees, gifts and the old saying ‘On Christmas we should be good’. We are missing an ingredient, though. And I’m not talking about tasty food you will put on the table, but about a typical must have of this season: the Xmas jumper.

Raise your hand if, at least once, you have been speechless in front of the reindeer sweater that Mark Darcy (Colin Firth) was wearing in Bridget Jones’s Diary. Probably you swore you would never buy something like this or that for sure you would never date a man with such an outfit. Probably you ended up like me: 30 years old, dressed in a Xmas jumper with a sequin penguin on, and an American boyfriend who got a refined pullover with Santa Shark…FROM YOU.

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ORIENTAL STYLE: BEWARE THE DRAGON’S BITE!

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The wind is blowing from the East: China, Japan, Korea and so on seem to be the inspirational mood of Fall-Winter. So, the oriental style makes a splash and harks back to the traditional dresses. Silk, dragons and kimonos: you run the risk of exaggerating.

All the exotic things attract and seduce. If we talk about fashion, the appeal is even stronger, though. The cold season has come, but this year, in addition to the ordinary quilted jackets and coats, the oriental style dominates the catwalks and our wardrobe too. Coming soon!

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RECYCLED FASHION: IT’S TIME TO SCRAP

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Every six months we browse glossy magazines, consult websites and fashion blogs looking for seasonal trends. Any news? Not always, almost never. We have seen the same collections over and over again, most of the times designers’ ideas need to be scraped and the result is recycled fashion.

Time goes by, the world changes and also the customs apparently evolve. Apparently, indeed. I was 12 when I wore my first flared jeans and then 14 when I decided to dismiss them forever. They were in when my mum was 20 years old and nowadays, in 2017, they’re in our closets again…you could even say they might be stalking us a bit. Recycled fashion is the only trend that is always in vogue. What happened to designers’ imagination? Collections on the catwalk are a déjà-vu, boredom overflows and the famous Sometimes They Come Back assumes a clear meaning. Baroque patterns, pointed toe shoes, accessories we have hated for ages, etc.: they’re all there, ready to come up again. Recycled fashion makes you regret even the moment in which you trashed the tricot jumper you bought in 1997, “I will never wear it again…”, you said. You made a mistake.

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FASHION WEEK: WHEN FASHION EMBRACES MADNESS

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New York, London, Milan, Paris. Around the world in 80 days, actually – since we are talking about fashion week – in 80 pairs of shoes. Not enough! Kilometers of runways that would be the envy of the best Himalayan Sherpas, many dresses, looks, trends and mainly curious characters.

Every year fashion world has lots of surprise in store for us: old trends become fashionable again, designers propose new fabrics and innovative items. But the parterre of ‘satellites’ that revolve around the fashion week never changes. Yes, because in addition to glossy models and celebrities, there’s a human underworld that face the fashion week with the same intensity of a crusade.

Take a look around and have fun! Crazed men and women crowd into the streets, events and fashion shows: fashion is a religion. Maybe. Sometimes it’s no more than the will to be there. So, here an overview about the characters you’ll meet during fashion week…what’s your category?

 

FASHION SHOW FEVER

Fashion week calendar, obsession with shows and sadness because they can’t be everywhere at once. No catwalk escapes from the fashion show’s maniacs! Often, they stand in the last rows but are happy to have got an invitation. They document every moment through social networks posting videos, photos and selfies like there’s no tomorrow. Each post is followed by the hashtag #MFW, ça va sans dire. They just need the opportunity to list the endless series of fashion shows in which they took part, it’s like a stickers’ collection: I got it, I got it, I miss it. Serial.

AN EVENT, A DRESS CODE

If you think that during the fashion week it’s possible to model only on the catwalk, you’re getting wrong. For all party addicts the real show is at the events. Their interest in fashion as art, creativity and more doesn’t exist, fashion is only appearance. So, each (exclusive and not!) party is an excuse to show off every night a different dress code. A drink, a bunch of smiles and the unavoidable Instagram stories work as an antidepressant too. The objective of people who belong to this category is just one: the camera! Their impossible dream is being in the shot of a paparazzo, even when they (unconsciously!) are the insignificant background of a more shining star. Meteors.

LOOKING FOR VIP

If on one hand there’s who would sale even the dignity to get an invitation for a fashion show (and I guarantee that they do it!), on the other hand there’s who, during the fashion week, has one aim in life: take a selfie with VIPs. Do you have in mind those people that smile and hug any celebrity just to post the pic on social networks with the tagline And then, I met Gigi Hadid in Monte Napoleone? Well, I’m talking about them. They are not interested in fashion and will never get an invitation for a party. They have the mind of a stalker (and probably got even a restraining order), map the hotel where the stars stay, lurk in the crowd, are ready to wait for many hours to achieve their trophy. Ladies and gentlemen, hunting season begins. Losers.

FASHION: GLOSSY LEXICON TALKS ABOUT THE CATWALK

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Dear fashion, “Speak simply”! Not so much food, not so much words. This one should be the rule of fashion system. But the glamorous universe made of glossy magazines and sparkling alphabets is always ready to create neologisms with an international touch.

If we should list every single entry of fashion dictionary, the list could be endless. Not only words universally recognized but even many other ones created to define a new trend or to make appealing something that wasn’t so. The power of fashion lexicon is the ability to give light and voice to something dull. It’s a spotlight that decides who and what to make protagonist.

Is it enough to call something fashion to make it really cool? Probably not, but for many ninnies obsessed by the sexy charm of the label, words are enough to characterize an item or a lifestyle.

Fashion dictionary victims? Often. Every year designers and experts coin words to define the news from the catwalks or to make politically correct and socially acceptable some standards of beauty that are generally relegated out of the shining kingdom of haute couture.

Let’s think for example about the word curvy and the well-built models, let’s think about the marketing and how it approached to this new aesthetic mood. Only few years ago, these girls were called just fatso. Fashion, thanks to its verbal range, gave them liberation.

Moreover, there are also interesting lexical fusions as jeggings and jorts. The first ones are denim leggings shaped as jeans, the second one are short pants…very short and completely homemade.

You know, fashion can give also immortality. Everybody dreams the Kelly, the most famous bag by Hermès dedicated to the legendary Grace Kelly.

Made in fashion, it matters! Linguists are absorbed in studying the meaning and the mediatic impact of these words, even if the enthusiasm is not comparable to the one of crazy women at Zara at the beginning of summer sales. Could we call it technical language? Yes, at least in part. In other cases, it is only very posh and exclusive but can generate long chats about nothing. If in front of a pair of flatform that your friends have seen on Vogue worn by Cara, you feel like a Martian, don’t lose heart. Remember that fashion legitimizes, therefore if you decide to go around wearing pajamas and a coat-gown, nobody will call you shabby but shabby chic.