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Velvet is fashionable again…seriously? So, if you don’t have a velvet item yet, in the future it’ll be in your closet. We are talking about a fabric that isn’t easy to keep clean, the lint brush roller will become your best friend. In any case it’ll be the must for the Fall/Winter 2017-18. Because, let’s be honest, it’s really hard to keep it immaculate and not everybody can do it. One of the things that I really hate – beyond the already mentioned velvet – is seeing hair/dust/lint/dandruff on the clothes. I always keep a roller in my car, in the bathroom and (sometimes) in the bag. Well, stop talking about my obsession for these small dressing good manners and get down to brass tax.

This fabric was appreciated by the aristocracy because the fiber used for the production was silk. In the past it was loved by the Popes and nobles, nowadays it’s everywhere, even on Zara’s shelves. Some items and accessories appeared already on the F/W catwalks 2016, from Tom Ford, to Valentino and Miu Miu. Seasons don’t exist (almost) anymore, trends aren’t real trends anymore and it’s impossible to distinguish a men’s collection from a women’s one. Didn’t you notice it? So, we can just pick up and personalize as much as we can what is proposed on the runways…

Velvet: top & flop

Over the years (in a distant age) there was someone who considered velvet an obsession, so were there fashion addicts even in 1300? It seems that in 1399 Richard II of England established that the only fabric allowed to touch his skin would be velvet until his dying day. And in fact, he was buried dressed in velvet.

And then, how can we forget about Gwyneth Paltrow at the MTV MUSIC AWARDS in 1996? She looked fantastic in her crimson velvet tuxedo designed by Tom Ford for Gucci. Simply divine, and she was blissful too.

Another appearance, but for sure less amazing, was the one showed off by basketball player Dennis Rodman. Absolutely less perfect and worth being immediately forgotten. He walked the red carpet while wearing a tied shirt that uncovered his abs and a pair of green velvet pants. Search him on Google and forget about him, please.

Velvet, not only clothing…

This fabric, because of its silky and bright tones, is used not only for clothing and accessories but also for furniture. For example, we can mention Marchesi and its famous green armchairs that contrast but at the same time create a harmonious equilibrium with marble tables. Opulence and elegance, if well balanced, will allow you to get good instagrammable results!

Dear fashion, “Speak simply”! Not so much food, not so much words. This one should be the rule of fashion system. But the glamorous universe made of glossy magazines and sparkling alphabets is always ready to create neologisms with an international touch.

If we should list every single entry of fashion dictionary, the list could be endless. Not only words universally recognized but even many other ones created to define a new trend or to make appealing something that wasn’t so. The power of fashion lexicon is the ability to give light and voice to something dull. It’s a spotlight that decides who and what to make protagonist.

Is it enough to call something fashion to make it really cool? Probably not, but for many ninnies obsessed by the sexy charm of the label, words are enough to characterize an item or a lifestyle.

Fashion dictionary victims? Often. Every year designers and experts coin words to define the news from the catwalks or to make politically correct and socially acceptable some standards of beauty that are generally relegated out of the shining kingdom of haute couture.

Let’s think for example about the word curvy and the well-built models, let’s think about the marketing and how it approached to this new aesthetic mood. Only few years ago, these girls were called just fatso. Fashion, thanks to its verbal range, gave them liberation.

Moreover, there are also interesting lexical fusions as jeggings and jorts. The first ones are denim leggings shaped as jeans, the second one are short pants…very short and completely homemade.

You know, fashion can give also immortality. Everybody dreams the Kelly, the most famous bag by Hermès dedicated to the legendary Grace Kelly.

Made in fashion, it matters! Linguists are absorbed in studying the meaning and the mediatic impact of these words, even if the enthusiasm is not comparable to the one of crazy women at Zara at the beginning of summer sales. Could we call it technical language? Yes, at least in part. In other cases, it is only very posh and exclusive but can generate long chats about nothing. If in front of a pair of flatform that your friends have seen on Vogue worn by Cara, you feel like a Martian, don’t lose heart. Remember that fashion legitimizes, therefore if you decide to go around wearing pajamas and a coat-gown, nobody will call you shabby but shabby chic.