What happens if you put together an autumn morning in Trento with the chilly mountain air, a good lunch just in front the cathedral and wellness? That’s the day with Bioline JaTò!

Who said that beauty is pure vanity essence? It’s an oversimplification to consider just the hedonistic side because the real soul of beauty is strictly related to body care. We could define it a travel towards wellness and that’s the main concept of Bioline JaTò philosophy.

As Mrs. Clara Macchiella Corradini – the owner of the brand that nicely greeted us – told us, the company was born almost 40 years ago. It’s was pretty casual. Bioline JaTò arouse from the failure of a project related to the creation of a product line for Comano thermal baths, in Trentino. Why to set everything aside? So, they decided to develop a pure line with natural extracts for beauty centers.

And that’s in this way that the story of Bioline JaTò begins, a family business strongly characterized by the personality of the people who run it. A mix of traditions and values that nowadays are internationally recognized.


Variation & Diversification

Two key-words that Bioline JaTò used to build its world. Everyone is different, each body is different too. Seasons change, and so even biorhythms and needs. To offer a standard treatment would be a mistake. For this reason, the company counts on the education of the beauticians, the talent of a professional is in her skills and in the ability to propose different products according the needs of the client, the period, etc. Her job is to lead towards a path that allows to consider the body not only a physical dimension but a mix of emotions and sensations. Who goes to the beauty center, doesn’t look exclusively for a solution to beauty problems, on the contrary she wants to enjoy a wellness experience that satisfies her senses.

Physical and emotional spheres are interconnected and well-balanced but sometimes, to deal with our body could be complicated. So, it’s fundamental that the beautician can understand what the final client asks for: not only a treatment but the will to feel good.

Bioline JaTò constantly pays attention to the skills of professionals that use its lines and opened a school to teach massage techniques, product management, beauty event organization and managerial hints.


Feel Good. Look Good.

It’s the mantra of the company and represents even the fundamentals of an innovative method based on VERSATILITY (final clients can be both men and women), PERSONALIZATION (specific treatments), SIMPLICITY (easy product classification), NEW COMPOSITIONS (cosmetology evolution, advanced technologies and more efficacy).

Bioline JaTò works in a dynamic industry that thanks to the research continuously reinvents itself and looks for new goals. More modern functional formulas are developed: they’re purer, essential and concentrated to guarantee higher performances and improve the sensorial side that, of course, makes the product more appealing for the consumer.


During our day with Bioline, we had the opportunity to try one of the professional treatments. A relaxing moment to totally regenerate our legs. The first product the beautician applied was a scrub (exfo marine) with salt crystals. After dead cells have been removed, drn cell oil was applied to make the skin more elastic and soft. The last product was a body lotion able to immediately soothe the epidermis.

If you want to know more, I suggest you visit Bioline JaTò website and follow the company on social networks with the hashtags #ungiornoconbioline, #bioline, #biolinejato and #blubeauty.


BEAUTY NO SMOG. The new trend for cosmetics and skincare is clear. We are going to fight off the effects of aging on skin using creams, lotions, face packs, cleaning soaps & Co.Or this is what they say and we believe. During my latest online shopping experience on the website of Chanel, I discovered an antipollution lotion called Lotion confort. It is a soothing silky lotion alcohol-free that should moisturize and remove any trace of pollution thanks to the precious tulip tree essence. I tested it and it has been love at first sight. A nice and delicate scent that doesn’t attack the skin.



Don’t underestimate smog damages. Particulates in the air could be very dangerous for the skin. Therefore, it’s very important to add to our beauty routine some antipollution cosmetics in order to defend the skin from the damages caused by external agents like – for example – acne, accelerate aging of skin, cutaneous marks, the alteration of the hydrolipidic film, dry skin.

As concerns the anti-smog line by Chanel, there are also other products that I found interesting like for example Le Bi-Phase visage, an antipollution cleanser that mixes two phases: an aqueous phase (antipollution) and an emulsified one (protective). In addition to Chanel there are many beauty brands that embraced the anti-smog trend, as Collistar. Its hydro protective cream is a moisturizing treatment that preserves and reinforces the skin. It is an anti UV-A and UV-B product, efficient from the morning to the night. Moreover, it’s antipollution and specific against smog, smoke, particulates and free radicals.

Also Clarins dedicates attention to the smog issue and so created a delicate cleaning cream that, thanks its detoxifying and nourishing properties, gives the skin a natural clearness, brightness and beauty and guarantees an outstanding comfort.

Biotherm antipollution products take advantage of an alga rich of Astaxanthin, one of the most powerful natural antioxidants used for the depurative pack Skin Best Wonder Mud. It acts on sebum and impurities that block the pores to “oxygenate” the skin. Confort Zone, a product of the line Skin Defender, is useful to detoxify the skin of people who live in the city. “Detoxifying” from the cosmetic point of view means reducing and removing the impurities to get a purified skin.


A regular cleansing, in the morning and in the night, is the basic. Use a manual brush or a sonic skin cleansing system to remove 99,5% of the impurities. They are the best antipollution solutions that will help you to keep the skin always healthy and bright. In this period, I’m using the brush by Philips VisaPure. Among the new entries there’s also Mia Fit by Clarisonic. Mia Fit cleans in depth and removes impurities, sun cream and make-up residuals to leave the skin softer, smooth and bright.