ADPOCALYPSE …NOW: FAMOUS BUT POOR. HOW WILL YOUTUBE CHANGE?

Wannabe YouTubers? If you think that it’s time to count on your creativity and your supposed videomaking skills, unfortunately you are running out of time. To make money with YouTube is a good idea like to bet on the victory of the Italian team at the 2018 FIFA World Cup. Have you ever heard about AdPocalypse?

«Have you ever considered any real freedoms? Freedoms from the opinion of others… even the opinions of yourself».

I decided to start the article with a quote from “Apocalypse Now” about freedom. Today I want to clarify what AdPocalypse is since, probably it is destined to revolutionize YouTube.

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BIOLINE JATÒ: WHEN BEAUTY MEETS WELLNESS

What happens if you put together an autumn morning in Trento with the chilly mountain air, a good lunch just in front the cathedral and wellness? That’s the day with Bioline JaTò!

Who said that beauty is pure vanity essence? It’s an oversimplification to consider just the hedonistic side because the real soul of beauty is strictly related to body care. We could define it a travel towards wellness and that’s the main concept of Bioline JaTò philosophy.

As Mrs. Clara Macchiella Corradini – the owner of the brand that nicely greeted us – told us, the company was born almost 40 years ago. It’s was pretty casual. Bioline JaTò arouse from the failure of a project related to the creation of a product line for Comano thermal baths, in Trentino. Why to set everything aside? So, they decided to develop a pure line with natural extracts for beauty centers.

And that’s in this way that the story of Bioline JaTò begins, a family business strongly characterized by the personality of the people who run it. A mix of traditions and values that nowadays are internationally recognized.

 

Variation & Diversification

Two key-words that Bioline JaTò used to build its world. Everyone is different, each body is different too. Seasons change, and so even biorhythms and needs. To offer a standard treatment would be a mistake. For this reason, the company counts on the education of the beauticians, the talent of a professional is in her skills and in the ability to propose different products according the needs of the client, the period, etc. Her job is to lead towards a path that allows to consider the body not only a physical dimension but a mix of emotions and sensations. Who goes to the beauty center, doesn’t look exclusively for a solution to beauty problems, on the contrary she wants to enjoy a wellness experience that satisfies her senses.

Physical and emotional spheres are interconnected and well-balanced but sometimes, to deal with our body could be complicated. So, it’s fundamental that the beautician can understand what the final client asks for: not only a treatment but the will to feel good.

Bioline JaTò constantly pays attention to the skills of professionals that use its lines and opened a school to teach massage techniques, product management, beauty event organization and managerial hints.

 

Feel Good. Look Good.

It’s the mantra of the company and represents even the fundamentals of an innovative method based on VERSATILITY (final clients can be both men and women), PERSONALIZATION (specific treatments), SIMPLICITY (easy product classification), NEW COMPOSITIONS (cosmetology evolution, advanced technologies and more efficacy).

Bioline JaTò works in a dynamic industry that thanks to the research continuously reinvents itself and looks for new goals. More modern functional formulas are developed: they’re purer, essential and concentrated to guarantee higher performances and improve the sensorial side that, of course, makes the product more appealing for the consumer.

Relax

During our day with Bioline, we had the opportunity to try one of the professional treatments. A relaxing moment to totally regenerate our legs. The first product the beautician applied was a scrub (exfo marine) with salt crystals. After dead cells have been removed, drn cell oil was applied to make the skin more elastic and soft. The last product was a body lotion able to immediately soothe the epidermis.

If you want to know more, I suggest you visit Bioline JaTò website and follow the company on social networks with the hashtags #ungiornoconbioline, #bioline, #biolinejato and #blubeauty.

Gym and Fitness: 5 kinds of people you will inevitably meet

The gym is the place for bringing up great expectations, good intentions and unkept promises.

Be honest, it’s easy to take out a membership! Some people buy expensive yearly subscriptions to force themselves to go there regularly. Unfortunately, many times the aim is losing weight but in the end only the wallet looks slimmer. In the meantime, there are also people who live at the gym, you meet them from Monday to Sunday and, who knows, maybe they sleep between the bike and the treadmill.

The fauna at the gym is varied, but if we want to be scientific and dare to do a classification, it is possible to identify 5 categories:

The dreamers:

The dreamers are those ones that are used to call workout activities as bench fit, aqua gym and stretching. So, I think that is fair to add to Olympic sports also fork lifting, vaulting on the bed and sloth on the couch.

The gossipers:

The gossipers go to the gym to train just a muscle: the tongue. They don’t sweat, spend time chatting and badmouthing. They know everything about all members of the club and inexplicably are always close to you. Don’t care about their questions, you risk to be…on the front page!

The seducers:

The seducers are always around the sexiest trainers. They generally attend zumba or pilates class and wear slinky leggings that draw attention to the unavoidable G-string. Of course, it peeps out at each squat. Crazed.

The know-it-all:

Also if you don’t know him, are lost in your thoughts and don’t care about the rest of the world, the know-it-all comes close to you and lists all the mistakes you are doing during the training. His ego is limitless, and so he seizes the opportunity to show off his culture about gym and workout. Try to play dead, it’s the only way to make him silent.

The lady-killer:

He considers himself the playboy of the gym and wearing a snug vest is sure to look as a Greek God. The lady-killer is very muscular, forever bronzed and foul-smelling because of a mix of perfume and sweat. According to him, the gym is a marriage agency. Between a deltoid and a pectoral tries to talk endlessly to you and, using the excuse to teach you how to do an exercise, puts his hand on your butt. There’s only one repellent: the Zumba class.

LINKEDIN: ONCE UPON A TIME THERE WAS A PROFESSIONAL SOCIAL NETWORK

Once upon a time there was a social network created to help people in building a professional network.

Imagine a big hall where tons of people introduce themselves and exchange business cards. A place where everybody have the opportunity to create synergies talking about their skills, education and job experiences. This web service was called LinkedIn.

Let it be clear that this far far away kingdom still exists, but as in each fable, it is threatened by something (or someone) and waits for a brave knight that can make it great again. Maybe the LinkedIn’s mission is not so easy! In fact, during the years, a social network mainly dedicated to the job market took a turn for the worst and became a hybrid platform that many people consider like Facebook or, even worse, like an online dating website.

It’s embarrassing, come on. Before the problem was being harassed at work by the boss or colleagues, now it seems completely legitimized in a sort of 2.0 edition.

Therefore, if in the past the advances arose only from known people, thanks to LinkedIn it’s possible to get unpleasant attentions also from random people ready to contact you without any professional aim. You can recognize them: they don’t do any job barely related to your profession, their profile is half-done and they generally start the conversation saying “Where r u from?”. No comment about the battered orthography and grammar. The rule number 1 is to not accept this kind of requests. Unless you are investor in Meetic, the online approaching is a skill that you don’t need on your CV!

LinkedIn goes beyond, also the escorts use it. Silence. Confusion. Perplexity. Someone could say that in the end also the escorts are professionals. Depression. Some of them write to be “models”. Unfortunately the services offered are not only photographic!

This digital jungle reflects the mentality of our times. I go around, meet people and who knows, perhaps I’m gonna find a girl who will put out. I won’t go in depth using Latin quotes about the decadence of manners as “O tempora, o mores” or about the shaky ethics that every day comes from the indiscriminate use of internet. I will regret no more than the era in which the resume was used to appear convincing in front of a potential employer. When it wasn’t used to approach a girl but in the worst case was a shield against little lies as the famous fluent English.

Probably any fearless knight will save the kingdom of LinkedIn but each of us could do something to make it a better place. Three little rules prêt-à-porter:

  1. Choose a serious picture. It doesn’t mean a passport photo or a sad one. A nice smile is always the best presentation. Avoid pics taken on the beach, duck face selfies and happy after party shots.
  2. Don’t lie. If it is not true that you speak Chinese and that you have been a volunteer in India, don’t put it on your CV. It’s better to talk about your internship in which you developed a great ability in doing photocopies than boast about your experiences.
  3. Don’t share personal contents. Shots taken on holiday, pics of your cat or good morning greetings can be posted on Facebook or Instagram. Thanks!

BEAUTY NO SMOG: THE NEW TREND FOR COSMETICS

BEAUTY NO SMOG. The new trend for cosmetics and skincare is clear. We are going to fight off the effects of aging on skin using creams, lotions, face packs, cleaning soaps & Co.Or this is what they say and we believe. During my latest online shopping experience on the website of Chanel, I discovered an antipollution lotion called Lotion confort. It is a soothing silky lotion alcohol-free that should moisturize and remove any trace of pollution thanks to the precious tulip tree essence. I tested it and it has been love at first sight. A nice and delicate scent that doesn’t attack the skin.

 

SMOG DAMAGES

Don’t underestimate smog damages. Particulates in the air could be very dangerous for the skin. Therefore, it’s very important to add to our beauty routine some antipollution cosmetics in order to defend the skin from the damages caused by external agents like – for example – acne, accelerate aging of skin, cutaneous marks, the alteration of the hydrolipidic film, dry skin.

As concerns the anti-smog line by Chanel, there are also other products that I found interesting like for example Le Bi-Phase visage, an antipollution cleanser that mixes two phases: an aqueous phase (antipollution) and an emulsified one (protective). In addition to Chanel there are many beauty brands that embraced the anti-smog trend, as Collistar. Its hydro protective cream is a moisturizing treatment that preserves and reinforces the skin. It is an anti UV-A and UV-B product, efficient from the morning to the night. Moreover, it’s antipollution and specific against smog, smoke, particulates and free radicals.

Also Clarins dedicates attention to the smog issue and so created a delicate cleaning cream that, thanks its detoxifying and nourishing properties, gives the skin a natural clearness, brightness and beauty and guarantees an outstanding comfort.

Biotherm antipollution products take advantage of an alga rich of Astaxanthin, one of the most powerful natural antioxidants used for the depurative pack Skin Best Wonder Mud. It acts on sebum and impurities that block the pores to “oxygenate” the skin. Confort Zone, a product of the line Skin Defender, is useful to detoxify the skin of people who live in the city. “Detoxifying” from the cosmetic point of view means reducing and removing the impurities to get a purified skin.

A GOOD CLEANSING IS THE BASIC

A regular cleansing, in the morning and in the night, is the basic. Use a manual brush or a sonic skin cleansing system to remove 99,5% of the impurities. They are the best antipollution solutions that will help you to keep the skin always healthy and bright. In this period, I’m using the brush by Philips VisaPure. Among the new entries there’s also Mia Fit by Clarisonic. Mia Fit cleans in depth and removes impurities, sun cream and make-up residuals to leave the skin softer, smooth and bright.